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The Observer and the Observed
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The Observer and the Observed

A New Theory of Consciousness
A futuristic abstract representation of consciousness as two distinct yet interconnected entities: the 'Observer' and the 'Observed.' The image should depict a sleek, high-tech design with a glowing neural network branching out between two mirrored figures, symbolizing a split consciousness. One figure, representing the 'Observer,' appears slightly more detached and analytical, while the 'Observed' seems more fluid and intertwined with a flowing, ever-changing environment. The backdrop features dark space with soft, glowing lines connecting the two figures, illustrating the constant interaction between them, set in a digital, cybernetic style.

I’ve been thinking for a long, LONG ass time about the nature of consciousness, and I’ve repeatedly had the same thought arise: we’re all searching for a “thing” we’ve labeled consciousness, when in fact we should be looking for a system that generates the experience we’ve labeled.

Human has experience.

Human attaches label.

Human hunts for thing they’ve labeled.

Thing doesn’t exist.

Human is confused…

Kind of like a mirage, something very real is happening, but it is not what it appears to be, and assuming it’s real (as it appears) will lead you astray.

In other words, where consciousness is concerned, we’re on a snipe hunt.

Enter The Observer and the Observed, my new paper exploring a theory of consciousness that potentially solves the so-called “hard” problem and the binding problem in one fell swoop.

At its core, the theory posits that consciousness arises from a self-referential “observer” dynamic within interconnected neural systems, where one part of the system observes and interprets the activity of other parts.

This could involve two hemispheres connected by a corpus callosum (a configuration we see in almost every animal we’d label highly intelligent and possibly conscious), or multiple brain regions within the same hemisphere, or a combo of both.

The key is simply 2+ hemispheres/regions where one observes and interprets another, either in one direction or in a loop.

Consciousness, rather than being a binary on/off thing, is much more likely to be an experiential spectrum, with humans likely at the far end thanks in part to language.

This observer/observed framework draws inspiration from established theories such as Global Workspace Theory and Integrated Information Theory, but goes much further. By reframing consciousness as a process rather than a state, the theory provides a new lens through which to examine the hard problem.

One of the compelling aspects is its potential applicability across diverse biological systems. From the dual hemispheres of the human brain to the distributed nervous systems of cephalopods, my paper explores how this observer/observed dynamic might manifest in different neural architectures. This comparative approach not only enriches our understanding of consciousness but also offers insights into its possible evolutionary development.

I don’t shy away from addressing contentious topics in consciousness studies, including the nature of qualia, the possibility of machine consciousness, and even the neuroscientific basis of meditative and enlightened states. I’ve blended neuroscientific data with philosophical concepts to deliver a multidisciplinary perspective that is often lacking in consciousness research.

However, as with any theory attempting to solve one of science's most persistent mysteries, it is bound to face scrutiny and criticism. I readily acknowledge potential limitations and propose a number of empirical tests to validate its claims.

Theories are great, but in data we trust ;)

Whether or not this theory ultimately proves to be the key to unlocking the mystery of consciousness, it offers insights and an unusual approach to investigating this fundamental aspect of our existence. As we all continue to probe the depths of human experience and cognition, frameworks like this push us to reconsider our assumptions and open new avenues for exploration.

You can download the full paper below, and if you decide to read it (please do), I’d really love to hear your thoughts!

The Observer And The Observed A Unified Theory Of Consciousness Across Biological Systems
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The Grand Redesign
The Entrepreneur Cast
Are you an entrepreneur? Do you wish you were? Serial entrepreneurs Jayson DeMers and Sam McRoberts will walk you through all the various aspects of entrepreneurship, from starting and running a business, to digital marketing, SEO, psychology, copywriting and so much more.
The biggest struggle for most entrepreneurs is that they don't know what they don't know...and that's where Sam and Jayson come to the rescue. They'll fill in the knowledge gaps, and lead you through your entrepreneurial journey from end-to-end.
Sam McRoberts is the CEO of VUDU Marketing, an SEO agency that specializes in audits, strategies and consulting. He is also the bestselling author of Screw the Zoo, a writer for Inc. and Entrepreneur, and a digital nomad who travels the world with his family non-stop.
Jayson DeMers is the founder and CEO of Email Analytics, a SaaS tool for improving email productivity for sales teams, account managers and customer service reps. He is also the former founder and CEO of AudienceBloom (acquired), and a prolific writer whose work has been seen on Forbes, Inc., Entrepreneur, Business Insider, and dozens of other media outlets.
The Entrepreneur Cast will air every Monday, and will be available on iTunes, Spotify, Overcast and other platforms. The format is fireside chat with co-hosts, though the occasional guest may join the show.